Customer Testimonial: Enhancing Transparency Through Digital Innovation
Mr. Rajiv Dhariwal, Asian Wire
At AUM Dacro Coatings, partnerships are not defined by transactions alone. They are built through consistency, transparency, technical understanding, and shared growth. Our collaboration with Asian Wire, represented by Mr. Rajiv Dhariwal, reflects how long-term partnerships evolve when process excellence is combined with customer-focused innovation.
In today’s manufacturing ecosystem, suppliers are expected to do more than deliver services. They are expected to provide clarity, responsiveness, and reliability, especially when components involve specific and performance-critical coatings. This is where AUM Dacro’s approach stands apart.
Strengthening Partnerships Through Digital Transparency
With the launch of AUM Dacro’s customer portal, our objective was simple: remove uncertainty and empower customers with real-time information. For partners like Asian Wire, this shift has created a measurable impact on daily operations.
Mr. Rajiv Dhariwal shared that earlier, routine follow-ups were required to check test reports, material status, and delivery timelines. These frequent touchpoints, while necessary, often slowed down planning and communication with end customers.
The new customer portal has changed that experience entirely.
By providing direct access to test reports, coating status, and material progress, the portal enables customers to independently verify information, plan production schedules more accurately, and confidently commit delivery dates to their own clients. This level of transparency is especially critical when dealing with specialized coatings, where timelines and quality parameters must be precisely managed.
For Asian Wire, the ability to track material status without repeated coordination has translated into better responsiveness, improved internal planning, and stronger customer confidence.
Partnership That Supports Customer Commitments
One of the most important aspects of any coating partnership is reliability—not just in coating performance, but in communication and predictability. When customers know exactly where their material stands, they can align logistics, production, and dispatch commitments with confidence.
Mr. Dhariwal highlighted how access to real-time data allows his team to confirm delivery schedules more effectively, especially because the coating supplied by AUM Dacro is application-specific and performance-driven. This reliability strengthens Asian Wire’s own relationships with its customers, reinforcing the value of a dependable coating partner.
Shared Industry Insight and Strategic Thinking
True partnerships also involve shared understanding of industry dynamics. During his interaction, Mr. Dhariwal emphasized the importance of focusing on high-volume segments such as the two-wheeler industry, where scale directly impacts cost efficiency and competitiveness.
He shared valuable insights on how volume-driven production can unlock cost advantages while maintaining performance, particularly when supported by the right coating technologies. AUM Dacro’s capability to offer zinc-based coatings, zinc-nickel systems, and advanced zinc flake solutions positions it well to support such high-volume applications.
He also highlighted the superior corrosion resistance of zinc flake coatings, noting their significantly higher salt spray life compared to conventional zinc coatings. This makes them especially suitable for industries where durability, longevity, and performance under harsh conditions are critical.
A Partnership Focused on Long-Term Value
The feedback from Asian Wire reinforces AUM Dacro Coatings’ belief that technology, transparency, and trust must go hand in hand. By combining advanced surface protection solutions with digital tools that simplify customer interactions, we aim to create partnerships that deliver long-term value—not just short-term results.
Our customer portal is not just a digital platform; it is an extension of our commitment to openness, accountability, and collaboration. It reflects our belief that informed customers are empowered partners.
Moving Forward, Together
As industries evolve and quality expectations continue to rise, AUM Dacro Coatings remains committed to investing in systems, technologies, and relationships that support sustainable growth. Partnerships like the one with Asian Wire motivate us to continuously improve—not only how we coat components, but how we support our customers’ success.
Because at AUM Dacro, we don’t aim to be just a service provider.
We aim to be a trusted coating partner—today, and for the long run.
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